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Clothing for women & men

A wardrobe with
room to change.

Relaxed shapes. Distinctive details. More than one way to wear a piece.

Explore the collection
notso polo shirt in Pebble Blue
it seams top in Burnt Orange

Start with the silhouette

A generous cut.
A sharper detail.

Wide legs, open collars, sleeves with room. Shape gives an outfit its starting point.

Explore the shape
open boxcut pants in Shell
open boxcut pants in Shell

Change how you wear it

Same piece.
Different plans.

A shirt worn loose. Tucked in, sleeves pushed back. Small changes that make an outfit yours.

Explore top wear
notso polo shirt in Plum
it seams top in Oatmeal

The blwsh point of view

Comfort, with
a point of view.

We start with the cut and leave the styling to you. Clothes for a wardrobe that keeps taking shape.

Read our story
notso polo shirt in Oatmeal
boxate yoga pants in Plum

Away from
the wardrobe.

Clothes earn their place in the things you do in them. A pair of trousers, taken outside. A change of scene, without a change of outfit.

Out in the world.One way to wear it.

Why blwsh

The cut is ours.
The rest is you.

A collar left open. A sleeve pushed back. The same trousers with a different pair of shoes. We’re interested in clothes that give you choices.

Read our story

Build around a colour

Indian Red

Let a deep red piece lead. Keep the rest of the outfit in oatmeal, white or black.

Shop this colour
Room in the shapeCharacter in the detailsMore than one way to wear it

Same piece.Different plans.

Start with a piece. See where you take it.

10%OFF

on your 1st purchase

UseSAVE10

Clothing for women & men

A wardrobe with
room to change.

Relaxed shapes. Distinctive details. More than one way to wear a piece.

Explore the collection
notso polo shirt in Pebble Blue
it seams top in Burnt Orange

Start with the silhouette

A generous cut.
A sharper detail.

Wide legs, open collars, sleeves with room. Shape gives an outfit its starting point.

Explore the shape
open boxcut pants in Shell
open boxcut pants in Shell

Change how you wear it

Same piece.
Different plans.

A shirt worn loose. Tucked in, sleeves pushed back. Small changes that make an outfit yours.

Explore top wear
notso polo shirt in Plum
it seams top in Oatmeal

The blwsh point of view

Comfort, with
a point of view.

We start with the cut and leave the styling to you. Clothes for a wardrobe that keeps taking shape.

Read our story
notso polo shirt in Oatmeal
boxate yoga pants in Plum

Away from
the wardrobe.

Clothes earn their place in the things you do in them. A pair of trousers, taken outside. A change of scene, without a change of outfit.

Out in the world.One way to wear it.

Why blwsh

The cut is ours.
The rest is you.

A collar left open. A sleeve pushed back. The same trousers with a different pair of shoes. We’re interested in clothes that give you choices.

Read our story

Build around a colour

Indian Red

Let a deep red piece lead. Keep the rest of the outfit in oatmeal, white or black.

Shop this colour
Room in the shapeCharacter in the detailsMore than one way to wear it

Same piece.Different plans.

Start with a piece. See where you take it.

10%OFF

on your 1st purchase

UseSAVE10

Clothing for women & men

A wardrobe with
room to change.

Relaxed shapes. Distinctive details. More than one way to wear a piece.

Explore the collection
notso polo shirt in Pebble Blue
it seams top in Burnt Orange

Start with the silhouette

A generous cut.
A sharper detail.

Wide legs, open collars, sleeves with room. Shape gives an outfit its starting point.

Explore the shape
open boxcut pants in Shell
open boxcut pants in Shell

Change how you wear it

Same piece.
Different plans.

A shirt worn loose. Tucked in, sleeves pushed back. Small changes that make an outfit yours.

Explore top wear
notso polo shirt in Plum
it seams top in Oatmeal

The blwsh point of view

Comfort, with
a point of view.

We start with the cut and leave the styling to you. Clothes for a wardrobe that keeps taking shape.

Read our story
notso polo shirt in Oatmeal
boxate yoga pants in Plum

Away from
the wardrobe.

Clothes earn their place in the things you do in them. A pair of trousers, taken outside. A change of scene, without a change of outfit.

Out in the world.One way to wear it.

Why blwsh

The cut is ours.
The rest is you.

A collar left open. A sleeve pushed back. The same trousers with a different pair of shoes. We’re interested in clothes that give you choices.

Read our story

Build around a colour

Indian Red

Let a deep red piece lead. Keep the rest of the outfit in oatmeal, white or black.

Shop this colour
Room in the shapeCharacter in the detailsMore than one way to wear it

Same piece.Different plans.

Start with a piece. See where you take it.

10%OFF

on your 1st purchase

UseSAVE10